Want Fries with That?

Resist the temptation to take a drive-thru approach to marketing your photography business. Fast food is quick, cheap, and convenient. It satisfies our need for immediate gratification. However, it is also greasy, fattening and predictable. There is nothing remarkable about fast food.

What do french fries have to do with marketing? Everything.

Photographers are overwhelmed with advice, but still lack a true understanding of what marketing really is. Perhaps you feel like you are in too deep to change now. Perhaps you are afraid everything has already been done. Perhaps you have trouble defining what makes your studio special, what your pricing structure should look like or who it is you are trying to reach.

A true approach to marketing is a lot more like cooking a gourmet meal at home: fresher ingredients, more control, personalized to your tastes and ultimately, more satisfying. Sure, it takes more time, but its also a lot more fun than you might think.

Dig in.