The Joy of Marketing teaches you to perk up your small business by focusing on building a brand and strong relationships instead of relying on price discounts to create sales. We're the only place you'll find focused marketing education, small business marketing ideas, beautiful design, and inspiration to help you enJOY marketing and build a powerful business. Whether you're a photographer, a hair salon, online store, cosmetic dentist, fitness center, specialty store or any other type of niche business, you have come to the right place! We have small business marketing ideas for practically every industry.

Sarah Petty and Erin Verbeck are here to show you that there’s a radically different way to run a small business — one in which the owners focus on offering specialized products and over-the-top customer service, not on matching the prices of their competition. Order your copy of "Worth Every Penny" here.

Erin Verbeck recently did an interview on FOX News Live where she describes the boutique business model, and how, as a small business owner, you can thrill your customers and still charge what you're worth. Watch the video here.