Login here to access our entire site, comment on the blog, access your account, or if you are a Café Joy member. If you are having difficulty accessing your account or need to create an account, please click here.

Shopping Cart

There are no products in your shopping cart.

0 Items $0.00

February 2010

  • 02/24/2010 - 10:41

    As you know, I'm a huge fan of Chip and Dan Heath. Dan emailed me over the weekend and let me know about a pretty cool opportunity to get a free copy of Switch, their latest book. Simply donate $20 to Teach for America and they'll send you a copy of the book for free. Trust me, it's well worth the read for any small business owner.

    ""
  • 02/18/2010 - 15:41

    Yesterday I outlined two steps to finding the bright spots
    in your business, as discussed by Chip and Dan Heath in Switch: How to Change Things When Change in Hard. The bright
    spots are the key to changing your business, gaining more balance, clarity and
    focus. Step one is to find the bright spots in your business (or in your life).
    Then, step two is to analyze what it is that makes those bright spots
    shine.  Don’t just take them for
    granted. Go under the hood, tinker around and uncover what it is that makes the
    bright spots shine.

    ""
  • 02/17/2010 - 17:02

     

    ""
  • 02/09/2010 - 12:17

    To succeed as boutique business owners, we have to
    create a lasting impression for our clients when they have an experience with
    us. We must own a position in their minds if they are going to become lifelong
    clients of our business. I talked several months ago in this blog about owning
    a word in the minds of your customers and how important this is. The big brands
    do this every day by investing millions of dollars on marketing. But their
    audience of potential clients is much larger than yours.



    A friend of mine recently shared this video of Coca Cola and an experience the

    ""
  • 02/02/2010 - 13:56

    When we know our name is attached to something, whether it’s
    a product, service, business or even job recommendation, we become more vested
    and make decisions more thoughtfully. When our name is involved, our reputation
    (aka personal brand) is at stake and maybe even our family’s reputation. While
    your name may not be included in the name of your business, you should act at
    all times like it is. It’s this heightened sense of ownership and awareness
    that separates the mediocre businesses from those that are successful.

    ""