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Sarah Petty's Joy Blog

Give your business a grade!

08/31/2010 - 10:59

Recently we stumbled upon a cool site that grades your website and social media presence - www.grader.com. In minutes you'll have a five page report on your website on what you can improve upon and what you're doing well. Hey, it's back to school time. Give yourself a grade!

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How often should I email my clients?

08/27/2010 - 09:49

Image credit - Stephanie Fizer

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A Cute Bundle of Joy

08/26/2010 - 15:30

It's no secret we love babies at The Joy of Marketing. Especially babies who sport a onesie from The Joy of Marketing. We had to share this image submitted by Cafe Joy member, Daphne Johnson, of baby Frederik (Freddy), who was born a day after my birthday :) Don't you just want to snuggle with him?

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Another Small Business Marketing Don't

08/25/2010 - 11:21

From a branding and design perspective there are more things than I can count that wrong with this ad that I saw recently in a local magazine. Literally it made this Joy girl's skin crawl. Yet what struck me as being the MOST out of place is that a nail spa is giving away free lottery tickets! Which got me thinking, there are definitely guidlines to follow as a boutique business owner when developing a promotion.

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So What's the Deal with Email Marketing in Small Business Anyway?

08/24/2010 - 08:55

DJ Waldow, Director of Community with Blue Sky Factory

Believe it or not, the greatest return on investment for your marketing dollars in small business is email marketing (according to the Direct Marketing Association). In your small business, you'll spend less and get more sales as a result of using this form of marketing - IF you use it effectively!

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