Sarah Petty's Joy Blog

Yesterday I outlined two steps to finding the bright spots
in your business, as discussed by Chip and Dan Heath in Switch: How to Change Things When Change in Hard. The bright
spots are the key to changing your business, gaining more balance, clarity and
focus. Step one is to find the bright spots in your business (or in your life).
Then, step two is to analyze what it is that makes those bright spots
shine.  Don’t just take them for
granted. Go under the hood, tinker around and uncover what it is that makes the
bright spots shine.

To succeed as boutique business owners, we have to
create a lasting impression for our clients when they have an experience with
us. We must own a position in their minds if they are going to become lifelong
clients of our business. I talked several months ago in this blog about owning
a word in the minds of your customers and how important this is. The big brands
do this every day by investing millions of dollars on marketing. But their
audience of potential clients is much larger than yours.



A friend of mine recently shared this video of Coca Cola and an experience the

We can't thank the photography community enough for their generosity during our Joy to the World Websummit. Collectively, we raised $21,000 for PPA Charities' Operation Smile - enough to provide 87 smiles to children around the world in need. What an awesome feeling for the entire Joy of Marketing staff to present this check to PPA Charities at Imaging USA in Nashville. 

Before the holidays, I excitedly responded to Seth Godin’s
offer to pre-purchase his newest book, Linchpin, by making a donation to the
Acumen Fund. I hope this was a hugely successful strategy for Godin because I
also am a big believer in charitable marketing and why not? He wanted his book
in the hands of 3,000 people who he knew would pre-buy ANYTHING he writes. So,
why not let everyone benefit. Those who make a donation, receive his book
before the general public. The charity benefits by receiving probably over