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Are you invaluable?
As you may have seen, I recently interviewed Dave Crenshaw for our Joy blog about multi-tasking. He's an expert on the subject that we all think we do so well and it was interesting to hear his take on why multi-tasking is actually killing our productivity rather than helping us get more done. Well, Dave just released his newest book this week called Invaluable. Here's my take on this new read.
Unlike a typical business book, this tiny book uses a story to illustrate how to implement changes into your day. Dave says these changes can double your hourly income, increase your personal job satisfaction, help you be more focused and get more productive. I'm working on implementing a few of his ideas now and I can see a difference already in how I'm spending my time. It has heightened my awareness to the things I do that someone else could do at a lower hourly rate.
Invaluable is a super fast read (like Jimmy John's fast), probably because you do get wrapped up in the story - or at least I did! Who doesn't like a good story with a lesson, right? I read Invaluable in less than an hour on a flight on the way home from Illinois last week. I was pumped when I got home (and it was late, too) and ready to get more hours back in my day with the simple concepts Dave talks about. Not only does he ask you to focus on your stengths, he also teaches you how figure out your MVA's (most valuable activities) and LVAs (least valuable activities) that you do each day. I'm still in the process of implementing my processing worksheet and my work time budgeter (yes there are worksheets in this cute little book and he shows you exactly how to fill them out), but I'm excited to do it.
So anyway, I like the book and think you might, too. And Dave let me know that if you buy the book today (Tuesday, May 25th) from Barnes & Noble, you’ll be entered to win a Mac iPad.
You can get Invaluable in all major bookstores, but in order to be entered in this drawing for the iPad, you need to buy it today from Barnes & Noble. Even if you don’t win the iPad, by purchasing today Dave will send you over $200 of complimentary audio and video coaching that will help you enhance your career and value in the market place.
Here’s how you can enter to win the iPad and get the bonuses:
1. Go to www.barnesandnoble.com and buy Invaluable here.
2. Make note of your receipt number and go to www.Invaluablebook.com/bonus
3. Enter in your name, email address and your receipt number.
That’s it! Dave will announce the winner of the iPad on Wednesday, May 26. (you will need to show proof of purchase if you win).
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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