Login here to access our entire site, comment on the blog, access your account, or if you are a Café Joy member. If you are having difficulty accessing your account or need to create an account, please click here.
Shopping Cart
There are no products in your shopping cart.
| 0 Items | $0.00 |
Be consistent.
Whether you own a photography business, a gift shop or a service business such as a hair salon, you can't simply mail a pretty direct marketing piece or have beautiful packaging and call it a day. Without every element of your business and marketing being consistent, you will create confusion in the mind of the consumer and you will not get people emotionally attached to your brand. This is why when you go to Walmart for photos, a gift or a haircut, you aren't receiving the personal attention, the beautiful experience or the dynamic packaging you will receive at a boutique business. So, of course, you expect a lower price at Walmart. If you run your business like a mass chain where nobody knows your name, there is no attention to detail and the experience is less than spectacular, don't be shocked when consumers want to pay Walmart prices.
Even PIG-PEN understands inconsistency! Here is a great video sent to my by a Cafe Joy member. Copy and paste it so it comes up at the right point : 6:06 to 6:31.
http://www.youtube.com/watch?v=5wwgHbKMOFI#t=6m6s
(1 vote)
Subscribe to our blog and get email updates so you don't miss a thing!
Our Websites:
Social Networks:
Tags/Categories
achieving success in small business
beating the competition
better marketing
book reviews
branding
building a brand
charging what you're worth
charitable marketing
competition
competitive advantage
customer expectations
getting more from each customer
getting new clients
getting out of a rut
growing your small business
Guest Blogger
High school senior photography
increasing sales
increasing your sales average
JoySTART Your Year
Marketing
marketing mistakes
marketing your small business
overcoming fear of selling
owning a business
podcast
relationship building
retaining clients
sales tips
Self-Discipline for Small Business Owners
small business branding
small business branding ideas
small business customer experience
small business customer service
small business goal setting
small business growth ideas
small business marketing advice
small business marketing ideas
Small Business Marketing Ideas Podcast
small business marketing videos
small business planning
small business progress
small business sales
Small business SEO
small business time management
starting my own business
staying focused as a business owner
The 10.10.10 SalesSummit
Using social media in small business
what makes you different
About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
Archives
- May 2012
- April 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- June 2009
- May 2009
- April 2009
- December 2008
Comments
What is the maximum for a woman? Another went wrong, and the bag. Is the Marc Jacobs bags! Is the Marc by Marc Jacobs Bags! Whether you know Marc Jacobs and Vice-card Marc by Marc Jacobs, I believe you will be a favorite bag of the woman. I specifically said that this brand of bag means: I think the Marc Jacobs Handbags and Marc by Marc Jacobs Handbags, no matter what side can do best. Do not believe me, you can look! Ha ha!
Post new comment