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Buy Time with Your Money
Buy time with your money is a concept that isn't foreign to John Hartman. John will be sharing his philosophy in the Master Photographers' Free Marketing Telesummit next Tuesday and both Sarah and I have used this concept many times. It takes us hours to develop and produce our monthly Cafe Joy mailings for subscribers. After deciding to divide and conquer the editing an hour+ of audio, we realized it was taking us entirely too long of our limited time together. Wasting valuable time on a task that we could outsource at a lower cost was a better use of our time. This freed up our minds, time and vision for more strategic, profitable tasks.
I challenge you to look hard at how you spend your time each day. Are there tasks that someone else could be doing cheaper than what your time costs, freeing you up to do the things that will really move your business forward? Don't just check things off your daily to do list. Examine what you really need to spend your time on. Be sure to hear John Hartman expand upon this topic and so much more, Tuesday, September 29th at 10am Central
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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Comments
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