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Client or customer?
If you shop at Walmart, you are a customer. If you shop at a business where everyone knows your name and treats you like a friend, you are a client. To have a successful boutique business model, you need to make friends with your customers and they will forever be clients.
How can you turn customers INTO clients? Here are a few suggestions:
1. MAKE FRIENDS. For one, learn the names of their family members of those who patronize your business. There is no better sales and relationship builder than simply calling people by name. I love shopping at my favorite boutique in town and everyone who works there knows my name (yes, I realize as much as I am there, they should). But, they always call me by name, acknowledge me and welcome me back. Over the years, we have become friends and whenever I hold workshops with others from around the globe, I often drag the entire workshop there to shop there.
2. GIVE PERSONAL ATTENTION. My mother got a young, new doctor and he has a tremendous desire to grow his practice. When my mother calls, she gets HIM on the phone. Seriously, in this day and age, when do you get to speak directly to a doctor? What do you do to give your clients personal attention?
3. CARE. Does Wal-mart care that they ran your wedding negatives through the machine with bleach instead of the correct chemicals (saw it happen). No. Do you care that your client's child is having surgery or that they lost a close family member? People don't do business with businesses, they do business with PEOPLE. People who care.
(1 vote)
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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Comments
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