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Home › Are you setting the right expectations for your customers? ›

Are you setting the right expectations when marketing your small business?

Authored By: Sarah Petty | Sep 10, 2010 8:19 am | Category: customer expectations, Marketing, small business marketing ideas

Setting expectations

 

When people are walking into your small business, what expectations do they have? Have they seen a sign out front, seen an ad in the newspaper or picked up a promotional piece somwhere around town? Every touch point your current and potential customers have with your business is helping to create expectations for the type of service they will receive and the type of products you sell. Your attention to detail outside your business reflects your attention to detail inside your business. What type of expectations would you have for shopping at this thrift shop? Maybe you would think that their products are very inexpensive because they aren't making enough money to have their sign repainted. If the sign was freshly painted, the lawn was plush and groomed and you could see giant buckets spilling out fresh flowers, might you think that their clothing might be a little nicer and a little cleaner? If this were the case, wouldn't you be willing to pay a little more for them?

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Comments

Submitted by Angela_Singleton on Fri, 09/10/2010 - 08:33.

This is so true and as I am trying to revolve my website and client base to reflect a boutique style of pristine image. It is hard at time when fund are low but I am finding out image does mean everything.

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