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Failure
Failure is not an option. This has been our motto since starting The Joy of Marketing. It is hard enough running one successful business but when you add a second business, it gets that much crazier! A year ago, The Joy of Marketing grew to a point where I knew I needed to bring on a ringer to help me run it. It has been a year now since Erin joined my team and we recently sat down and reflected on our first year together. We made a list of all of our accomplishments - big and little. We made a list of all of the amazing places we have been (including our awesome day being rained in at the Atlanta airport - wow did we get a lot of work done) and all of the cool people we met this year. We want to look back in 20 years and be able to remember each little milestone and when each cool person came into our lives. How funny to think that we didn't always know how to create a landing page! Well, we would be remiss if we didn't make a list of our failures as we stroll down our little path down memory lane. Some were little and some were big. Some were lessons that we will be so glad we learned quickly because most of the time, the sooner we learn those lessons, the more stress, time and probably money it will save us later. It was actually refreshing to look at the places we had failed and what we did to change course. I hope you can take some time to write down the good, the bad and the ugly each year. It doesn't need to be January 1st to do this either. It can be a helpful tool and even though you can recognize and identify failure, you don't have to accept it. Remember, FINAO.
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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Comments
Care to share some specifics of those successes and failures so we can learn from each other?
My biggest failure this year is not following through on ideas and letting my full time job get in the way because it's paying the bills right now. "I'm too tired" and "I just don't have enough energy" start to sound pretty lame after a while. My biggest success so far is landing a volunteer position as the photographer for my motorcycle club. I get to go places and practice my phtotography and move closer every week to my goal of becoming a paid professional photographer so I can leave the corporate life madness a pleasant blur in my past.
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