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The Joy of Marketing
Happy Mother's Day!
I am greatly enjoying chilling out today with my peeps on Mother's Day! It is so hard to pack up, leave my family and hop on a plane to go teach around the country but always once I get there, it is so rewarding. I just returned from teaching in Dallas, Texas (yes, where the swine flu almost spoiled our fun) at the famous Texas School of Professional Photography. Every time I teach, I learn something from my students. There were amazing logo discussions, name discussions, positioning and style discussions. It confirms the fact that creating a successful business isn't something that is easy or that you can simply read in a book and follow a formula...or worse, copy someone else in your industry or market. It is something that has to have a little magic element in it to make it special. Something unique from the creator. Something that isn't the same as everyone else. Entrepreneurship is a blast but having this special bit of something is what you need to succeed.
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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Comments
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