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Who is Coming to Your Small Business Website?
We all invest time and money into our websites because we feel like it's a must-have to show we're a legit small business. In fact, it was probably one of the first things you invested in when you decided to start your business. But how does it make you money?
Do people actually find you on the web and look at your site? And are those people even in your target audience?
Last month, I met THE guru of GOOGLE analytics, Phil Mui. I explained to Phil what we do at The Joy of Marketing and we talked about the challenges put on small business owners' time. He offered to teach The Joy of Marketing community how to use Google Analytics.
So here's the scoop. Join us for a one hour webinar to learn how to use Google analytics.
We'll be live on Monday, September 13, from 3 pm - 4 pm CST (4 pm EST, 2 pm MST,1 pm PST). It's completely free, like much of what Google does. The thing is, we only have room for 1,000 people to attend.
Here's what you will learn:
- What google analytics can tell you about people who come to your website.
- What each part of the Google analytics dashboard tells you and how you can use the information to make more money!
- How to use the Google keyword tool to make sure you're getting the right kind of people to your site.
- How to use Google analytics to set goals for your website.
So if you're interested, just sign up to attend. Once
Phil approves your request to attend, you will receive a confirmation
email with instructions for joining the meeting including a password. The event won't be recorded, unfortunately so you'll have to join us Monday if you want to learn.
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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