Login here to access our entire site, comment on the blog, access your account, or if you are a Café Joy member. If you are having difficulty accessing your account or need to create an account, please click here.

Shopping Cart

There are no products in your shopping cart.

0 Items $0.00
Home ›

To Set Your Small Business Apart - Just Follow Up!

Authored By: Erin Verbeck | Jul 27, 2010 10:05 am | Category:

About six months ago, I read about a guy who had been wildly
successful in business. The secret to his success...following up. He was
so meticulous about following up that he'd go so far to send a Fed Ex
package to make sure they paid attention to his message (context
appropriate of course).

 

Following up is something you
can do to set yourself apart from not only the big guys (can you imagine
Macy's calling to see if you had found a dress for the wedding you were
shopping for last week), but also your competitors. When your phone
isn't ringing and people aren't coming in the door, pick up the phone
and call your clients to see how they are. When you are the face of your
business, you are expected to have more personal relationships with
your clients.

 

A quick phone call to say "Hey, my
daughter just lost her front teeth and I did the cutest session with her
the other day to celebrate her missing teeth. I know your daughter
Amanda is the same age and I thought of you. You guys should come in and
do the same!" Or even, "I was driving by your neighborhood yesterday
and thought of you guys. How has your summer been? The kids are growing
up fast aren't they?" You don't have to be pushy. You don't have to have
an offer. You don't have to SELL them anything. Just practice being a
good friend to your clients. It's what will set you apart.

 

Remember, people don't think of your business 24/7 like you do. They need a reminder. So pick up the phone!

1
Your rating: None Average: 1 (1 vote)

Comments

Submitted by Cynthia_Vaughan_0 on Mon, 08/02/2010 - 12:44.

Great advice, follow up and follow through are the most important aspects of any business. Thanks for the reminder.

Post new comment

The content of this field is kept private and will not be shown publicly.
 
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.