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The Value of Honest Feedback
We say we want the truth. We claim we want honest feedback. Yet most of us (especially females, myself included) really only want to hear it if it's positive. We're often our own worst critic so when we seek feedback, what we want deep down is reassurance.
I think many of us in small business are hard-wired to please people. That's why we got into business in the first place - to share our talents and gifts with others to make them happy, too! When we don't knock the ball out of the park (whether it be with the special event we planned, the new recipe we tried or the direct mail piece we sent out), we're down in the dumps, sometimes for days. Those closest to us who we seek feedback from become hesitant to share with honesty because they see how we get defensive or worse, depressed, when they do! And the worst offenders of us are those who HOLD A GRUDGE against those who tried to give us honest feedback.
But the thing is, if we're always told everything we do is perfect, we never gain perspective, we never grow, we're never challenged to be better. So as painful as it may be, find a group of confidants whose opinion you really value. These people have your best interest at heart. They aren't competitors or even competitive with you (so family may not be the best people for this group). They are people who understand your goals, appreciate your work, and want you to be better. Then ask them for their honest feedback and put away your ego. Be prepared to take their feedback without the tears, without the defensiveness, without the attitude. They are doing you a favor. Now take it and run with it!
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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