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What's Your Next Big Idea?
As entrepreneurs, we often struggle with what our next big
idea is. We’re searching for something creative and so original that it knocks
the socks off our current customers while creating widespread demand for our
products or services.
I recently read an interview with Donald Trump acknowledging
this trait. Trump noted that sometimes we strive so hard to find the original
that we completely ignore the simple, groundbreaking ideas that are right in
front of us. Before Trump, the
idea of a multi-functional real estate development was unheard of. To include a
hotel and a condominium in the same development was earth shattering. Yet when
you consider your clients’ needs (which as we know are often different than
what they tell us or even think they need) you discover simple possibilities to
make their lives easier and at the same time, grow your business.
At the end of the day, instead of spinning your wheels
trying to create something original in your business, try focusing on what
already exists and making it more simple to better meet the needs of your
customers.
(2 votes)
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About Sarah
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough. You see, even though she has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares in The Joy of Marketing Blog works for any boutique business owner. Sarah has spent 20 years marketing for Coca Cola, an advertising agency and her own boutique photography studio. So read along and learn!
About Erin
If you see the red and blue flashing lights in your rear-view mirror don't panic. It's just Erin Verbeck, our Chief Joy Officer and resident brand police. She’s passionate about brands maintaining consistency in their identity and isn’t afraid to give them a brand sobriety test. Follow along as Erin observes the mistakes and miracles of businesses both big & small and shows you how you can make the most from your marketing efforts in The Joy of Marketing Blog. With a MBA from one of the top business schools in the country and 10 years combined experience at Sabre Holdings, the parent of Travelocity as well as a top regional advertising agency, Erin has the chops to weigh in on all things marketing.
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Erin,
this is so true! I know as I'm starting up my old business in a completely new area I've been looking for some over the top way to get myself noticed and recognized. When I stopped looking for that impressive first impression to the community and started looking for ways that I could help the people I already know, things have started to really take off.
One of my other big focuses are in direct correlation with what you mentioned as well...making things simpler...making the idea and process of working with me as simple and as easy as possible. I'm going over all of my process and pieces and seeing what I can do to simplify everything.
Great thoughts, Erin. Thank you for validating what I've been doing. It makes me feel like I'm on the right track!
Have a happy Friday.
thanks for the insight sara! you are always so encouraging!
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