Running a business is a lot like cooking. Having the right mix of tools, recipes and ingredients is essential. It should be fun...and the end result should be beautiful and delicious! One of the most essential aspects of running a business is marketing. Good marketing is like using real butter in an old family recipe. You can substitute it with something else...but you’ll lose all of the flavor and impact of your favorite dish. There simply is no substitute for great marketing. Welcome to The Joy of Marketing and Café Joy. Founded by Sarah Petty, owner of Sarah Petty Photography, The Joy of Marketing is dedicated to helping boutique photography studios grow their businesses one bite at a time with workshops, educational products, Joycasts and Café Joy, EnJoy, Sarah Petty Join Now! Join Now!