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Sarah's Favorite Books
As soon as a new book hits the shelves, Sarah has bought it, devoured it and tried to figure out how it can help not just her business but other boutique businesses as well.
Here's Sarah's HOT list of her 15 favorite books:
1) Positioning: The Battle for Your Mind, 20th Anniversary Edition
2) The 22 Immutable Laws of Branding
3) Non-Designer's Design Book, The (3rd Edition)
4) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
5) Purple Cow: Transform Your Business by Being Remarkable
6) The Referral Engine: Teaching Your Business to Market Itself
7) Switch: How to Change Things When Change Is Hard
8) Linchpin: Are You Indispensable?
9) The 80/20 Principle: The Secret to Success by Achieving More with Less
10) The 4-Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich
11) Influence: Science and Practice (5th Edition)
12) Little Red Book of Selling: 12.5 Principles of Sales Greatness
13) Making
Ideas Happen: Overcoming the Obstacles Between Vision and Reality
14) Rework
15) 
Marketing : Turning Strangers Into Friends And Friends Into Customers
17) The Ultimate Sales Machine
